The latest addition to the ISSA PULIRE Network was presented yesterday at the Pirelli Skyscraper.

The Pirelli Skyscraper, headquarters of the Lombardy Region, hosted the press presentation of ISSA PULIRE TECH, the trade show dedicated to components, spare parts, and accessories for professional cleaning and sanitation equipment.

During the press conference held yesterday, the latest part of the ISSA PULIRE universe was unveiled: ISSA PULIRE TECH, an event that serves to significantly complement the main event. This new initiative aims to integrate the product offering with a wide range of technological, motor, electrical, electronic, mechanical, hardware, and software solutions, thus offering a complete range of the latest innovations in the sector.

The event will take place concurrently with ISSA PULIRE from May 27 to 29, 2025 at Fiera Milano exhibition centre, thus optimizing the presence of industry operators throughout the days of the event. This synergy will allow participants to access a wide range of products and solutions, representing a unique opportunity for manufacturers, distributors, and end-users to meet, share knowledge, and develop new business partnerships.

The press conference was attended by distinguished guests from the institutional and trade fair world, including Giacomo Cosentino, Vice President of the Regional Council of Lombardy, Toni D’Andrea, CEO of ISSA PULIRE Network, and Paolo Eterno, Hosted Exhibitions Manager at Fiera Milano.

The presence of public institutions underlines the strategic importance of this event for the sector and confirms its support and interest in innovation and economic development. “We are proud to host the first European show of cleaning components in Milan and Lombardy, an initiative that gives further prestige and importance to the trade show system of our region,” emphasizes Giacomo Cosentino, Vice President of the Regional Council of Lombardy, “This event, dedicated to the professional cleaning sector, will surely be an opportunity to intercept new tourist flows and generate significant economic benefits for the Lombardy economy and the entire territory.”

“This new project was among the reasons why ISSA PULIRE has moved to Milan from Verona. Mutual influence, integration, growth are the words that best describe an ancestral will, shared by many but remained unspoken for a long time. Finally, after the first edition in Milan - an extraordinary test run - ISSA PULIRE TECH begins a path of growth, supported by new co-locations and new product categories that will interact with the traditional content. ISSA PULIRE is about to celebrate its 27th edition,” highlighted Toni D’Andrea, CEO of ISSA PULIRE Network in his presentation.

Finally, Paolo Eterno, Hosted Exhibitions Manager at Fiera Milano, has emphasized the importance of trade fair events, defining them as “an increasingly refined and indispensable tool for doing business and being forward-looking; I would like to say that ISSA PULIRE, to which we are committed, is an event that represents a sector of fundamental importance”.

ISSA PULIRE TECH thus is an unmissable appointment for all those who operate in the field of professional cleaning and sanitation, offering the opportunity to discover the latest trends and technologies and to forge solid business connections.